5 Things Your Web Designer Wishes You Knew Before Starting

Whether you're launching your first website or giving your brand a much-needed refresh, working with a web designer should feel like a creative partnership — not a cryptic guessing game. But even the most talented designers can’t read minds (yet), and a little prep on your end can make the process smoother, faster, and way more fun.

Here are five things your web designer secretly (or not-so-secretly) wishes you knew before kicking off your project:

1. Your Website Isn’t For You — It’s For Your Audience

Yes, your site should reflect your personality and values. But ultimately, it’s a tool for your clients. That means we’ll design with their needs, questions, and behaviours in mind — not just your favourite colour or font.

Pro tip: Before we start, think about your dream client. What do they need to feel confident, curious, and ready to take action?

2. Content Comes First — Design Follows

We can’t design a beautiful, functional layout without knowing what it needs to hold. Your words, photos, and calls-to-action shape the structure — not the other way around.

What helps: Even rough drafts of your key messages, service descriptions, or testimonials give us a head start. Bonus points for high-res images and a logo that isn’t still trapped in a Word doc but no Logo don't worry we offer that service too.

3. Good Design Takes Time (and a Bit of Trust)

We love a deadline. But great design — the kind that feels effortless and intuitive — takes thoughtful iteration. Rushing leads to generic results. Trusting the process leads to magic.

What to expect: We’ll gather feedback, and refine together. It’s a dance, not a sprint.

4. Hosting, Domains & Tech Stuff Matter (But Don’t Panic)

You don’t need to be a tech wizard — that’s what we’re here for. But knowing the basics (like who hosts your site or where your domain lives) helps us help you faster.

Quick checklist:

• Do you already own your domain?

• Do you have a hosting provider?

• Do you need email setup or ongoing support?

If you’re not sure, no worries — we’ll walk you through it.

5. Feedback Is Gold (But Be Specific)

“I don’t like it” is a tough critique to work with. “Can we try a warmer colour palette?” or “This font feels too formal for our brand” — now we’re talking.

Our dream client: Gives honest, thoughtful feedback and isn’t afraid to say, “I don’t know what I want yet — can we explore together?”

Final Thought: We’re Not Just Making a Website — We’re Building a Brand Experience